ANALISIS TINGKAT RETAILING GROUNDEDNESS PELANGGAN: STUDI PADA GERAI INFORMA
Keywords:
Retailing Groundedness, Connection to Place, Connection to People, Connection to Past, Ritel, InformaAbstract
Penelitian ini bertujuan memetakan tingkat Retailing Groundedness pelanggan pada gerai fisik Informa di DKI Jakarta berdasarkan dimensi Connection to Place, Connection to People, dan Connection to Past. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan melibatkan 180 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert empat poin dan dianalisis dengan Tingkat Capaian Responden (TCR), nilai rata-rata (mean), dan standar deviasi. Hasil penelitian menunjukkan bahwa tingkat Retailing Groundedness pelanggan Informa berada pada kategori sangat tinggi. Dimensi Connection to People memperoleh nilai rata-rata tertinggi (3,33), diikuti Connection to Past (3,30) dan Connection to Place (3,27). Temuan ini menunjukkan bahwa interaksi sosial antara pelanggan dengan staf maupun sesama pengunjung merupakan faktor yang paling dominan dalam membentuk keterikatan emosional pelanggan terhadap gerai fisik. Penelitian ini memberikan implikasi bagi manajemen Informa untuk memperkuat desain toko, kurasi produk, serta program komunitas guna meningkatkan keterikatan emosional pelanggan terhadap gerai fisik.
Downloads
References
Badan Pusat Statistik (2024) Kelas Menengah Indonesia Krusial sebagai Bantalan Ekonomi Nasional, Badan Pusat Statistik. Available at: https://www.bps.go.id/id/news/2024/10/25/622/kelas-menengah-indonesia-krusial-sebagai-bantalan-ekonomi-nasional.html (Accessed: April 16, 2026).
Bruckberger, G. et al. (2023) “Retailing Groundedness : How to improve customer experience , brand perceptions , and customer loyalty through feelings of groundedness,” Journal of Retailing, 99(4), pp. 594–604. Available at: https://doi.org/10.1016/j.jretai.2023.11.004.
Chandra, W. et al. (2022) “EPIC MODEL : Pengukuran Efektifitas Komunikasi Pemasaran Usaha Mikro Kecil dan Menengah di Kota Medan pada masa New Normal,” Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS), 4(2), pp. 716–724. Available at: https://doi.org/10.47065/ekuitas.v4i2.2506.
Eichinger, I., Schreier, M. and Osselaer, S.M.J. Van (2022) “Connecting to Place , People , and Past : How Products Make Us Feel Grounded,” Journal of Marketing, 86(4), pp. 1–16. Available at: https://doi.org/10.1177/00222429211027469.
Guo, L., Du, Y. and Meng, S. (2026) “Feeling Grounded : Exploring the Sense of Groundedness in Cultural Tourism Driven by Live Streaming Technology,” Journal of Hospitality & Tourism Research, 50(1), pp. 50–64. Available at: https://doi.org/10.1177/10963480241295984.
Hair, J.F. et al. (2014) Multivariate Data Analysis.
Ho, H.X. and Nguyen, H.T.-H. (2025) “How feelings of groundedness bridge consumer pastness and subjective well- being : the moderating role of need,” Asia Pacific Journal of Marketing and Logistics [Preprint]. Available at: https://doi.org/10.1108/APJML-04-2025-0649.
Kim, K. (2022) “Methodology of Non-probability Sampling in Survey Research,” American Journal of Biomedical Science & Research, 15(6), pp. 616–618. Available at: https://doi.org/10.34297/AJBSR.2022.15.002166.
L. G. Pee (2016) “Negative Online Consumer Reviews: Can The Impact be Mitigated?,” 58(4).
Liska, R. et al. (2022) “Pengaruh Literasi Keuangan dan Financial Technology terhadap Inklusi Keuangan (Studi Empiris pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Jambi),” Jurnal Manajemen Terapan dan Keuangan (Mankeu), 11(04), pp. 1034–1043. Available at: https://doi.org/https://doi.org/10.22437/jmk.v11i04.21796.
Mahkotawati, R., Rijanto, T. and Rusimamto, P.W. (2025) “Uji Validitas dan Reliabilitas Instrumen Penelitian: Angket Pengalaman Praktik Kerja Lapangan (PKL) pada Siswa SMK,” JIIP (Jurnal Ilmiah Ilmu Pendidikan), 8(2), pp. 830–835. Available at: https://doi.org/https://doi.org/10.54371/jiip.v8i2.6990.
Obilor and Isaac, E. (2023) “Convenience and Purposive Sampling Techniques : Are they the Same ?,” International Journal of Innovative Social & Science Education Research, 11(1), pp. 1–7. Available at: https://www.researchgate.net/profile/Esezi-Obilor/publication/398681103_Convenience_and_Purposive_Sampling_Techniques_Are_they_the_Same/links/693fe9e8a1fd01798907e406/Convenience-and-Purposive-Sampling-Techniques-Are-they-the-Same.pdf.
Putra, V.S. et al. (2023) “Persepsi Dan Partisipasi Masyarakat Terhadap Wisata Alam Air Terjun Pelangai Gadang Di Kampung Bendang Nagari Pelangai Gadang Kecamatan Ranah Pesisir Kabupaten Pesisir Selatan,” 7(1), pp. 152–162. Available at: https://doi.org/https://doi.org/10.31869/sj.v7i1.4417.
Särndal, C.-E., Swensson, B. and Wretman, J. (2003) Model Assisted Survey Sampling. Springer Science & Business Media.
Statista (2025) Furniture - Indonesia. Available at: https://www.statista.com/outlook/cmo/furniture/indonesia.
Sugiyono (2023) Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Varga, M. and Albuquerque, P. (2019) Measuring the Impact of a Single Negative Customer Review on Online Search and Purchase Decisions.
Wang, S. et al. (2022) “Why Do Some Consumers Still Prefer In-Store Shopping ? An Exploration of Online Shopping Cart Abandonment Behavior,” Frontiers in Psychology, 12(January), pp. 1–14. Available at: https://doi.org/10.3389/fpsyg.2021.829696.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Syavinna Dwi Annisa
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
