THE INFLUENCE OF FINTECH LENDING ON THE PROFITABILITY OF MSME IN BOGOR CITY
Keywords:
Fintech Lending, Profitability, MSMEs, Bogor CityAbstract
Study This aim For know the influence of fintech lending on profitability of Micro, Small, and Medium Enterprises (MSMEs) in Bogor City. Fintech lending is innovation financing based technology that provides convenience access to capital for MSMEs without collateral. Profitability measured use Return on Assets (ROA) indicator, which reflects efficiency use asset in produce profit. Research This use method quantitative with approach descriptive. Population in study This is all MSMEs in North Bogor District that use fintech lending services, with sample as many as 10 MSME actors. The data collection technique was carried out through documentation, while data analysis was carried out using panel data regression test. Research results show that fintech lending has influence positive and significant to profitability of MSMEs in Bogor City. This show that access digital financing can become alternative strategic For increase performance MSME finances in general sustainable.
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